Author Topic: Edwards to Gibbs ...  (Read 1329 times)

kimmer

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Edwards to Gibbs ...
« on: June 19, 2014, 05:23:29 PM »
Is Edwards the new Candy Man?
Published reports from Motorsport.com's Lee Spencer are making public today what’s been discussed around the NASCAR Sprint Cup Series garage for months now. Carl Edwards will leave Roush Fenway Racing to drive a fourth Toyota Camry for Joe Gibbs Racing next season, with sponsorship from M&Ms.

The deal makes perfect sense, for a number of reasons.

At age 34, Edwards is hardly long in the tooth as NASCAR drivers go. However, statistics show that racers tend to peak in their early 30s, meaning that the Missouri native’s best years could already be behind him.

Roush Fenway Racing is in the midst of a severe competitive spiral, their second such downturn in the last six years. Last time around, RFR and Ford Motor Company calmed Edwards’ contractual nerves with promises of improved performance and a generous weekly paycheck. After failing to follow through on those competitive promises last time around, Jack Roush is unlikely to get the benefit of the doubt from Edwards again.
 
Unleash The Beast!
From this vantage point, it is impossible to assess how long RFR may need to regain its competitive form. Those inside the walls, however, seem pessimistic about the team’s ability to become a title contender again, any time soon. Matt Kenseth bolted the RFR stable two years ago for a spot at Joe Gibbs Racing, promptly enjoying one of the best seasons of his NASCAR career. This year, both Edwards and teammate Greg Biffle have seriously investigated leaving the Roush fold, as well.

When the rats start jumping overboard, it’s generally a sign that the ship is taking on water, and nobody knows more about the state of affairs at Roush Fenway Racing than people like Kenseth, Edwards and Biffle, who enjoy an insider’s view. And while it appears that Biffle will re-sign with RFR after all, that decision is less an affirmation of Roush Fenway’s future than an admission that no better offers were available. Edwards has earned just three checkered flags in the last three seasons, and with no immediate improvement in sight, it is difficult to imagine him signing-on for more of the same.

When Edwards bolts the RFR camp – and he will -- there is only one logical destination; Joe Gibbs Racing. No other Ford team will poison its own well by poaching Edwards away, and a move to Richard Petty Motorsports or Michael Waltrip Racing would be lateral, at best.

JGR has said repeatedly in recent years that they will field a fourth when (and only when) the sponsorship becomes available. And with the possible addition of Monster Energy Drink to JGR’s Sprint Cup sponsor lineup, the backing in question could finally be at hand.

But why would Mars, Inc. – parent company of M&Ms – hitch their chocolate candy brand to the wagon of a well-known health nut like Edwards?

In a word, marketability.

Edwards has amassed 22 victories in 352 career NASCAR Sprint Cup Series starts, and ranks as one of the sport’s most visible, popular and successful drivers. He has four Top-5 finishes in the championship points -- including a pair of runner-up showings in 2008 and 2011 – and in `11, actually tied for the series championship, losing the title to Tony Stewart in a tiebreaker. 

Busch has won 25 Sprint Cup races under the M&Ms banner, and is also one of the circuit’s most prolific winners. He is notorious, however, for wilting under the pressure of the postseason title chase; never finishing better than fourth in the championship standings and recording only two Top-5 point finishes in his 11-year career.

Perhaps more important, the Las Vegas native has a knack for generating negative publicity for both himself and his sponsors. In 2011, NASCAR took the unprecedented step of barring Busch from a Sunday Sprint Cup Series race at Texas Motor Speedway, after the mercurial driver crashed former champion Ron Hornaday, Jr. under caution during that weekend’s Camping World Truck Series event. The crash ended Hornaday’s championship hopes, and prompted Mars to pull their sponsorship from Busch’s No. 18 Toyota for the final two races of the season.

Most sponsors shy away from that kind of unpleasantness. In Monster Energy Drink, however, Busch has found a backer that actually embraces his occasional bouts of “on the edge” behavior. Monster Energy’s prime demographic is the younger, flat-billed baseball gap crowd. Their current advertising slogan urges consumers to “Unleash The Beast,” and they not only understand the urge to buck authority from time to time, they identify with it. Rumors have circulated for months that Monster might be ready to upgrade its NASCAR program to the Sprint Cup level, but only with Busch as their driver.

Now, with a popular wheelman like Edwards available to carry the M&Ms colors, Joe Gibbs Racing may finally experience the perfect sponsorship storm.


@DGodfatherMoody.. Edwards To Gibbs Makes Perfect Sense http://t.co/nSA0kpqaNI #NASCAR
« Last Edit: June 19, 2014, 07:11:03 PM by kimmer »

Checkers 88

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Re: Edwards to Gibbs ...
« Reply #1 on: June 20, 2014, 09:21:48 PM »
Well, I guess no more throwing M&M's at the tv and No more M&M Celebrations when the asshat loses.
Carl Edwards makes a move to Toy's. :(
Well, I guess it is what it is. IDK, he might fit right in with Kyle as as team mate. LOL
They won't be saying "have at it boys.) They will be saying "Good luck with that."
Signholder, you still rootin for M&M's car?

N.J.Bandit28

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Re: Edwards to Gibbs ...
« Reply #2 on: June 20, 2014, 09:44:43 PM »
Source: M&Ms Will Remain With Busch In 2015



As always, there are at least two sides to every story.

Just 24 hours ago, reports surfaced that Carl Edwards will leave Roush Fenway Racing to drive an M&Ms-sponsored Toyota Camry for Joe Gibbs Racing beginning in 2015, with Kyle Busch driving a JGR Camry backed by Monster Energy Drink.

Now, however, reliable sources say the M&Ms sponsorship will absolutely remain with Busch next season, and beyond.

Speaking on the condition of anonymity, a JGR insider said there is no truth to yesterday's rumor that M&Ms will back Edwards next season, rather than Busch.
 
“Kyle is M&Ms guy,” said the source, “and it is going to stay that way.”

Edwards’ remains characteristically tight-lipped about his ongoing contract negotiations, and no one at either Joe Gibbs Racing or Roush Fenway Racing have commented on reports of his impending move. If he does jump to JGR, however, it appears that it will not be with the support of M&Ms.


http://motorsports-soapbox.blogspot.com/2014/06/source-m-will-remain-with-busch-in-2015.html?m=1
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Checkers 88

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Re: Edwards to Gibbs ...
« Reply #3 on: June 20, 2014, 10:40:18 PM »
Wouldn't it be funny if there was a 3rd side?


moon

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Re: Edwards to Gibbs ...
« Reply #4 on: June 21, 2014, 01:13:17 PM »
Don't believe anything you read and only half of what you see.

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Re: Edwards to Gibbs ...
« Reply #5 on: June 22, 2014, 08:28:05 AM »
This will be pretty interesting how this plays out. I'm sure there are so angles to this whole thing and we may never get the whole story. But one thing is certain. RFR better get it's competitive edge back ASAP if they have any hopes of keeping top rated drivers in their stable.

Signholder

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Re: Edwards to Gibbs ...
« Reply #6 on: June 22, 2014, 11:03:29 AM »
Don't believe anything you read and only half of what you see.

Wisdom from the Master.................. Little Grasshopper  ;)
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Signholder

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Re: Edwards to Gibbs ...
« Reply #7 on: June 22, 2014, 11:09:02 AM »
Signholder, you still rootin for M&M's car?

As a collector of M&M's Candy Memoribila, I am brand loyal, not driver loyal.
Besides..............you can barely read the drivers name over the door on the diecast.  ;D
Maybe.............just maybe..........we can start getting M&M's with our Subway sandwiches.............. it's a thought  8)
Heeeer's yur sign!!!

Racing Rocks

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Re: Edwards to Gibbs ...
« Reply #8 on: June 23, 2014, 09:28:58 AM »
With a win yesterday, I wonder if that changes anything for Edwards ? Winning sometimes helps cure some things that appear to be broken. Or maybe this will be another selling point for him if he is negotiating a contract ?

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Re: Edwards to Gibbs ...
« Reply #9 on: June 24, 2014, 01:47:00 AM »
Here's what I was thinking would happen for next year: Edwards takes the #18 and gets sponsorship from M&M's and Monster Energy sponsors some Cup races for Kyle in the "graduated from the Nationwide Series" #54 team.

But now Matt will be without a sponsor, as Home Depot left. So it could go any way.

One thing is for sure, I don't expect Carl to return to Roush next year. They've been outrun by Penske (who just joined Ford last year and Roush had a stranglehold on Ford for years) virtualy every week this year, Bristol and Sonoma aside.

kimmer

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Re: Edwards to Gibbs ...
« Reply #10 on: June 24, 2014, 08:24:40 PM »
Kyle Busch makes odd comments about M&M's: File it under things that make you go "hmm..." but there was an interesting exchange over the #18 Joe Gibbs Racing radio frequency after Carl Edwards won the Toyota/SaveMart 350 on Sunday. While Kyle Busch was driving into the garage after race he asked, "Is the M&Ms contract signed yet?" To which an unidentified voice replies, "No". Crew chief Dave Rogers then adds, "But you fought hard all day. Sorry we didn't bring you a better race car. You drove all day. Bring it back to us." While we're not sure what to make of the comments, the timing seems curious, particularly since J.D. Gibbs told reporters this weekend that M&Ms will remain with Busch through 2015.(Motorsport)(6-24-2014)

BuddyG

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Re: Edwards to Gibbs ...
« Reply #11 on: June 25, 2014, 12:57:23 AM »
Good old "Big Mouth Kyle". Right on cue.

Gonna be a great silly season.. ;D ;D
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Re: Edwards to Gibbs ...
« Reply #12 on: June 25, 2014, 04:32:04 PM »
M&M's might just decide to go with someone else next year.

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Re: Edwards to Gibbs ...
« Reply #13 on: June 25, 2014, 06:24:20 PM »
M&M's might just decide to go with someone else next year.

I don't see M&M's leaving Joe Gibbs Racing.
The Mars Family has alot of the same beliefs that Joe Gibbs has.

I do see them switching to Matt Kenseth though................
Matt has the family image that M&M's promotes.
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Re: Edwards to Gibbs ...
« Reply #14 on: June 26, 2014, 04:10:03 AM »
I don't see them leaving JGR next year either, but they might just switch to the driver that has a championship on his resume and doesn't get involved in silly feuds like Kyle.

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Re: Edwards to Gibbs ...
« Reply #15 on: June 26, 2014, 07:07:22 PM »
This off season will  be interesting like it is every year.  The switching of sponsors from one team to another is like musical chairs. I wonder who the odd man out will be in this one ? 

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Re: Edwards to Gibbs ...
« Reply #16 on: June 27, 2014, 03:27:59 PM »
We'll just have to stay tuned to find that out.  ;)

Checkers 88

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Re: Edwards to Gibbs ...
« Reply #17 on: June 28, 2014, 12:41:02 PM »
I'm sure M&M's is tired of the image they are getting from Kyle.
Matt would be a great way to go. With Carl's Healthy Image, I honestly don't see the candy sponsorship there. But, who knows, ppl sell out all the time when $$$ speaks.

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Re: Edwards to Gibbs ...
« Reply #18 on: June 29, 2014, 09:03:38 AM »
They got to do what they got to do so they can survive. It's just the nature of the beast. I remember when NASCAR said no to several alcohol companies as sponsors for a few teams. They only allowed beer companies as sponsors. But then came the time when there were a few teams that were desperate for sponsorship and in danger of not fielding a car. NASCAR changed it's policy and allowed those sponsors.

kimmer

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Re: Edwards to Gibbs ...
« Reply #19 on: July 27, 2014, 05:01:22 PM »
INDIANAPOLIS — Carl Edwards, winner of 23 races for the organization since 2005, will not return in 2015, Roush Fenway Racing announced Sunday. Greg Biffle has signed a contract extension to continue in his current ride.

Sunday's announcement by news release was no surprise. Both Edwards and Joe Gibbs Racing officials have been mum when asked if the 2011 Cup runner-up would move to a new fourth JGR team next season.
Team owner Jack Roush said a driver leaving is part of the business and it was not emotional for him. He said Edwards had told him more than a month ago that he was in serious discussions with another team and did not tell him where he was going.

"We wish it wouldn't happen, but there's curiosity (from him) about what another team's situation would look like," Roush said. "I think that although I shouldn't speculate, I think Carl wanted to try something different before he saw his career get in its middle term and its final years. … It's just a reality of the business we're in.

"I have no emotion either way on that."

Edwards also would not talk about his 2015 destination before Sunday's Crown Royal 400 at Indianapolis Motor Speedway.

"There are so many moving parts here, and this was the right time for Roush Fenway to talk about their plans for next year," Edwards said Sunday. "For me, the right time to talk about exactly what I'm doing next year is the same scenario — there are a lot of moving parts and we'll announce everything as soon as possible.

"But today is about racing. I talked to my crew. I talked to Jack (Roush), to (crew chief) Jimmy (Fennig) and our mission is to go win this race today and go win the championship. From a competitive standpoint, that's the key. That's where I'm at today."

Edwards said his 2015 deal is done, and it wasn't easy talking to his team Sunday morning.

"It was difficult today," Edwards said. "It's a difficult part of the sport. Jimmy Fennig put in the best perspective. He said, 'This is part of the sport that is what it is.' He did a really good job of reminding me and everybody, hey, we can't lose our focus, we have to win the championship this year."

Several drivers have made successful moves in recent years, including Matt Kenseth from Roush Fenway to JGR and Kevin Harvick from Richard Childress Racing to Stewart-Haas Racing.

"In all of sports, change sometimes just on its own is a good thing from a performance standpoint," Edwards said. "This is my decision. It is a decision I made. I didn't take it lightly. … Sometimes you just want to make a change and opportunities sometimes present themselves and you say, 'Hey, I don't want to look back and say what was that like not to take that opportunity.' "

Biffle, winner of 19 races in 421 career Cup starts since 2002, has said throughout the season that he hoped to stay with Roush, form whom he won a Camping World Truck Series championship and a Nationwide title.

Biffle will now be the leader and most accomplished of the Roush Fenway stable, which will include Ricky Stenhouse Jr. and Trevor Bayne in Cup rides next season.

"I don't have the words for what Jack Roush has meant to my career," Biffle said in a news release. "During our 16 years together, we have won multiple championships and numerous races on every level.  I am as excited about what the future holds for me here as I am about what we have been able to accomplish in the past."

Edwards has two wins and is sixth in the Cup standings for Roush Fenway, which has struggled adapting to the new aerodynamic rules. Biffle is winless and 16th in the standings.

"I will always be thankful for Carl's contribution and the role he played in many Roush Fenway wins and championships," Roush said. "We wish him well for the future.  In the meantime, we are excited about continuing our quest for a championship with Carl and the No. 99 team in 2014."

Bayne has full sponsorship from AdvoCare. Stenhouse will have a mix of sponsors with former Edwards sponsor Fastenal for the most races. Stenhouse will lose the Nationwide sponsorship to Hendrick's Dale Earnhardt Jr. in 2015.

Biffle, whose deal is for multiple years, does not have a sponsor signed for next year. He has been primarily sponsored by 3M.

It is believed Edwards can only take sponsor Subway with him to another team.

But the biggest sponsor of Edwards at Roush Fenway might have been Ford, which reportedly played a pivotal role in his staying at Roush three years ago.

There was no keeping the 34-year-old from Missouri at Roush this time.

It is expected that Edwards will also change manufacturers, driving a Toyota at JGR, which had Matt Kenseth contend for the 2013 title and Denny Hamlin contend for the 2010 crown.

JGR President J.D. Gibbs would not comment on Edwards possibly joining the team. He said adding a fourth car to the organization is a possibility.

Ford Racing’s Jamie Allison said that Edwards would not drive a Ford next year.

“It will certainly be tough to see him leave Ford and Roush Fenway Racing,” Allison said. “During Carl’s time with Roush, he has represented Ford Motor Company with the utmost class, both on and off the track. We at Ford Racing did everything to facilitate keeping Carl a part of the Ford Racing and Roush Fenway family, but in the end that option did not come to fruition.

“While we are disappointed in his decision to leave Roush Fenway Racing, we certainly want to extend our appreciation for Carl’s contributions.”

Edwards has been the only Roush Fenway driver to make a serious threat for the Cup title as he tied Tony Stewart atop the standings in 2011. Stewart won the championship because he had five wins that season to Edwards' one.